Joseph Pellegrino

What Hogwarts Legacy Has Taught Business Owners

Whether or not you actually are a Harry Potter fan, as a business owner, you cannot ignore the success of the latest video game...

Creating Your First Shopify Shop

An eCommerce shop might sound like its a big deal to setup, but I'm going to show you how to set up your own...

What Is the Metaverse?

You have probably heard the term a dozen times this year alone. The Metaverse, in it's simplest form, is a world that lives in...

Essential Apps For Any Shopify Store

In a rush?Backups: RewindMarketing: SMS BumpLanding Page Builder: PageFlyProduct Options: King Product Options Shopify is one of the most powerfull eCommerce platforms in the industry,...

How Voice Assistants Are Building Brand

‌ When you hear of Voice Assistants, the first thing you probably think of is the device that shuts your lights off. That's good. That...

Not Sure What to Post on Social Media?

Don't worry, you're not alone. For some it may be very simple, but not every business owner is creative and there is nothing wrong...

The Top 6 Free Marketing Tools For Small Business Owners

Call this a "Getting Started" kit for any business owner to start taking control of their marketing so that they can see results. Google Suite You...

How Many People Leave Your Website Before Buying Something?

In the industry, we call this a Bounce Rate, and you probably have seen it on your Google Analytics account. This is one of...

How You Can Setup Powerful Analytics on Your Website in 5 Minutes

"You can't manage what you don't measure" I'm sure you've heard this quote before, but its never been more true than how you need to...

What Goes into a Social Media Video?

We‘ve all seen videos on Social Media, ranging from simple generated Happy Holidays videos to full blown productions. But did you know that theres...

How can an NFT help my small business?

NFT…what?? You mean those pictures that I can just right click and save? My customers can’t afford to pay for a Bitcoin! Let’s clarify...

How TikTok Can Help Grow Your Business

Joe takes a deep dive into TikTok and how business owners can use this fast growing social media platform to help scale their brand and message.
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How To Locate and Store Vital Online Information For Your Business

Are you fed up with not having information when you need it? Well, in this episode I walk you through not only how to locate information that you can't find, but how to store it so that it doesn't happen again.

What is User Generated Content (UGC)?

I walk you through what User Generated Content is, why it is important, and steps on how you can not only find it, but take action on it so that your brand can thrive with authenticity and trust.

How To Leverage User Generated Content (UGC) to Boost Your Brand Trust and Authenticity

What is User Generated Content? UGC is content that is...
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Identifying Your Website’s Content Management System

Sometimes, an outside vendor or agency creates your website...

Dear Joe: I want to make a viral video, what do I have to do to make one?

"I always see this stupid videos go viral on...